xinMSN

xinMSN

well well well, microsoft and mediacorp are joining together to make a new web portal, it sure is gona be interesting tio the name is a little ghey. anyway here's a report from MSN news.

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Microsoft, Mediacorp to create new online bilingual portal

Entertainment and lifestyle website xinmsn.com to be launchedTECHNOLOGY giant Microsoft and leading local media company Mediacorp have joined hands to create a bilingual online entertainment and lifestyle portal.

Set to launch in the second quarter of 2010, the new website, xinmsn, will feature content offerings currently on Microsoft's MSN Singapore and Mediacorp websites.

It will house both global and local content such as the latest entertainment and sports news, free video-on-demand and live streaming of popular local radio stations.

Other key features include lifestyle features and fashion tips, blogs by Mediacorp artistes and integrated access to Microsoft's Windows Live services such as Messenger and Hotmail.

MediaCorp's current suite of TV, radio and entertainment websites, and MSN Singapore together attract close to 3 million visitors monthly, said a joint statement released by Mediacorp and Microsoft Tuesday.

In addition, MSN Singapore also boasts the country's most popular online communications network, which includes 1.4 million local Messenger users, the statement said.

Mr Shaun Seow, MediaCorp's Deputy CEO (News, Radio, Print, Interactive) said the new web portal will have a "potent mix" of hyper-local and international content, appealing to Internet users of all ages.

"While MediaCorp's ongoing TV, radio and print offerings will provide the substrate for this website, we will also be generating exclusive Web-only content. We invite visitors to interact with us, through postings, and even ideas on how to improve our site," Mr Seow said.

Around 3.5 per cent of users here visit the MSN Singapore portal at least once every week, making it the third most-visited local website, according to the latest report by online analytics firm Hitwise.

Both companies expect traffic to xinmsn to grow many times over current levels, giving online advertisers what could potentially be the largest online user base to market their products and services.
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renember u heard it first from zplanetw!